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For almost a quarter century, people have asked how over a million copies of a single tips booklet got sold in multiple languages and formats without spending a penny on advertising. While it took a variety of approaches and a lot of things that didn't work, it all came down to a few key elements. Choices and quantity are among the cornerstones as are persistence, format, and frequency. Once you have choices to offer, you...

Have you ever noticed what it is that draws you into an article, book, blog post, booklet, or anything else you're reading? Yes, the content is certainly a key part of what attracts you. The overall style or tone of the writer is another part that keeps you reading. There is still something else you may never have considered, something that can feel like an annoying pebble in your shoe without ever realizing exactly what it...